While the app industry is providing a plethora of opportunities for entrepreneurs, it also requires a lot of investment in terms of time and money from the end of the one investing in it. And due to the investment that goes into the development of the app ROI becomes a deciding factor when it comes to deciding that if at all investing in an app is even a good idea.
With the ever-increasing popularity and the changing trends of the digital world in favor of the mobile market, an app has become a reliable way of connecting to more and more people and increasing your reach in the industry.
Be it the well established and flourishing fortune 500 companies or entrepreneurs, everybody is investing in apps in an attempt to get their share of success and profits and connect with their audience at a deeper level through the medium. And hence an upsurge in the number of apps sprouting up every day can be witnessed.
With the advancement of technology, we have access to everything we want and need exactly at the time we want or need it. From food and healthcare to beauty, on-demand services are continuously improving and providing more and more services each better and faster than the last.
In the mobile present industry, the competition between companies is kissing the skies. Each & every hour your company is battling with local, regional, national & the global behemoths. In this cutting-edge competition, the only way to survive, gain & thrive is to get your customers to spend more money on you!
Today, the phrase ‘There’s an app for that’ is getting widespread & popular day by day. The sole reason for this is – more and more businesses – large & small are going mobile. Basically, a mobile application is software made up for the handheld devices, mainly the smartphones & tablets these days. The usage of both smartphones & tablets is increasing dramatically these days & companies are able to connect with people ever more – via the applications The applications bring new capabilities for any companies which only the websites can’t alone offer. One of the most interesting & useful features which the companies get is: Push Notifications.
Until March 2017, more than 2.2 million apps were listed on the Apple App Store and around 2.8 million in the Google Play Store. These figures are huge, aren’t they? But just listing your app in the app store is not important making it one of the most searched one is the real deal. That’s where SEO (Search Engine Optimization) comes in.
Before you launch an app on the app store, you have a lot to consider the app monetization strategies so that you may make your app the best fit. Most of the people think that they can make money by charging a fee from their customers to download their app. But this is not true in today’s scenario.
You probably have heard about the famous Growth Hacks on marketing for customer acquisition if you are an entrepreneur. The problem with that is, even if people have heard of it, they lack the clarity of what exactly it. People have a misconception about the concept of growth hacking which needs to be clarified as early as possible.
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