Mobile App SEO – How To Optimize Mobile Apps using ASO Techniques

Until March 2017, more than 2.2 million apps were listed on the Apple App Store and around 2.8 million in the Google Play Store. These figures are huge, aren’t they? But just listing your app in the app store is not important making it one of the most searched one is the real deal. That’s where SEO (Search Engine Optimization) comes in.

ASO Is For Mobile Apps as SEO is For Web

App Store Optimization (ASO) helps apps to enhance their rankings and have a better chance of getting discovered in the app store searches. ASO lets your app rank among the top charts in the respective categories.

Just like SEO for websites ASO considers meta description, meta title and keywords. The main goal is to converts all the app searches to app downloads with some great reviews too.  ASO is not an instant process, it takes its own good time, a lot of dedication, patience and a constant eye and analysis.

How To Optimize Mobile Apps

Stress On App Searchable Elements

Elements like description, title and the app publisher’s name are the most important thing that you should consider while doing ASO. Let’s start with the app’s meta title which is basically the trickiest part of app search optimization.
You can not just name your app whatever you feel like, why’s that? Just search for your brand name on the app store or the play store. Even if your brand does not have an app, several other applications will appear in your search, they may be using your brand’s name as a promotional gimmick.

Naming an app is beyond brand identity. As per ASO rules its best to use some relevant keywords in the title of your app. As per studies from across the United States, apps which have relevant keywords in their title rank 10.3 percent higher than the ones with no keywords in their title.

Walk Slowly But Steadily With The Keywords

Taking about ASO for new apps, if your app is new and doesn’t have any review or installs, start by targeting on low difficulty keywords. Look out for specific set of keywords which are relevant for your application and include them in your app description. This will let your mobile app be easily discoverable in low-traffic and less competitive searches.
Once your app gains decent amount of traffic and reviews, you can compete for high-competition keywords.

Design matters

User interface and app design play a very important role in ASO, specially when it comes to converting the app visitors to end customers. App icons and the interface of the app define the time a user spends on the app.

Increased revenue

Once you start monetizing your app in ways like ads, subscriptions, in-app purchases etc. ASO will help you enhance the level of revenue earned.

ASO( App Store Optimization) is an integral part of every app and its journey towards success. An app without ASO is like tea without sugar or a curry without salt.