Push Notification Benefits & How It Helps Your Business
Today, the phrase ‘There’s an app for that’ is getting widespread & popular day by day. The sole reason for this is – more and more businesses – large & small are going mobile. Basically, a mobile application is software made up for the handheld devices, mainly the smartphones & tablets these days. The usage of both smartphones & tablets is increasing dramatically these days & companies are able to connect with people ever more – via the applications The applications bring new capabilities for any companies which only the websites can’t alone offer. One of the most interesting & useful features which the companies get is: Push Notifications.
What is Push Notification?
It is more like an alert for the user to any event, news or any product offering. The best thing is, even the app is closed, the message aka notification will appear on the device. In simpler words, notifications will bring your customers. Hence we can say that push notifications are the fastest & the most to communicate with your audience.
How does Push-Notifications help you with your business?
Stimulate User-Engagement.
At certain touchpoints, the push notifications help you attract more & more customers as well. Since they help you send the real-time updates+reminders, your audience can engage with your brand without even realizing it. According to a survey, users in the year 2017 were more willing, and contentful about receiving notifications than the users in the year 2015 – clearly, companies have a better opportunity to communicate with customers today, via push notifications!
User Retainment.
Well, this is a common case where the user has downloaded the application but isn’t using the app at all. In such scenarios, push notifications can be considered the perfect way to convert inactive users into the active ones. You can intimate them with reminders or some interesting news or the promotional offers to
Improved Conversion Rates
Well, timely done marketing messages are one of the best result yielding ways to increase the conversion rates! This is simply because they can notify the users & create a sense of urgency at the same time. With mobile notifications, companies can trigger instant on-the-spot purchases. All you have to do is send your users informative messages. Letting your users know about special discounts & the offers lasting for a limited time on your online shop can be pretty helpful.
Targeting The Right User.
Irrespective of the OS the application is working on, it can grant for the user’s permission to access the location. Good thing? Most of the users grant that permission which gives you the opportunity to personalize the customer experience, on the bases of their location. Moreover, you can also send the notifications on the basis of user data. The user also provides you with permission to access some of their information. Hence, you can leverage the data & target the right audience!
The push notifications are one of the of popular & successful marketing strategy for businesses of every kind. Well, it is a great tactic of luring people by showing them what they wish + like to see. Hence, use the push notifications & widen your customer base!!
