Growth Hacking Strategies You Can’t Afford To Miss

You probably have heard about the famous Growth Hacks on marketing for customer acquisition if you are an entrepreneur. The problem with that is, even if people have heard of it, they lack the clarity of what exactly it. People have a misconception about the concept of growth hacking which needs to be clarified as early as possible.

So in the simplest of words, growth hacking refers to transforming businesses using various out-of-the-box marketing methods. A growth hack will combine the unconventional marketing methods which will fetch you more & more customer acquisition, increasing the revenue & raising the competitive position. According to the experts, the secret of growth hacking is to follow a proven framework & implying the right strategy & the right time.

For you, we have outlined a super easy growth hacking technique which you can include in your growth hacking technique.

ATTRACTING THE POTENTIAL CUSTOMERS

To attract potential customers, there are 3 strategies.

• Content Creation & Blogging:  Content creating & blogging is one of the best techniques for attracting the right customers & find more about your audience as well. With content, you can discover your audience’s feeling, their thoughts, attitudes & much more. You just have to make sure that your content/blog should either offer a unique solution to them or help them see the bigger picture of what you can give them in the long run.
• Guest Posting: Unlike normal blogging, guest blogging is pretty different. Here you emphasize more on the quality than the quantity. Here you can fetch additional visitors from each of the posts to improve brand awareness. To write the epic content for guest posting, you need to do hours of research, writing & quality proofreading.
• Using Visuals & Infographics: Well, we all know the infographics are designed keeping in mind the visualization technique of appealing people. As they say, “A picture is worth a thousand words” which is pretty true, infographics follow this rule only when it comes to acquiring customers.

ENGAGING YOUR CUSTOMER, CONVERTING THEM INTO LEADS

Every marketer should know that visitors do not necessarily get ready to buy stuff, on the first time when they land onto your website. This is why engagement is important. TO engage the customers, out of all the hundred methods, email marketing is the most effective one & it can work like magic. People rarely change their email address over time, which is why Email marketing is one of the most effective opportunity to engage the customers & convert them into potential buyers.

For that, you first have built an email list. You can use a number of tools such as the exit-intent popups & subscriptions bars to increase the number of subscribers. But keep one thing in mind that you don’t have to promote the product in any of these boxes/popups. In fact, what you can do is to offer various promotion codes, coupons or give them the tips – something which can appeal them to visit your store.

ACQUIRE YOUR CUSTOMER, & MAINTAIN THEM

This is 3rd and the final step, where you have to retain your customers in any possible way. These days A/B testing is one of the most beneficial growth hacking technique available for this stage. That technique is all about conducting a various set of experiments, which will assist you in optimize the conversions of your landing pages, based on the responses of your users. This technique is also called split testing.

So this was this all about growth hacks from our side. You can follow them & put them into good use. Hence we can infer that growth hacks can bring a significant amount of business to you if they are used properly.