Your Guide to Mobile Health App Market
The mobile health app market is thought to cross $40 billion marks in the year 2019, according to a study done by Statista. In the success of healthcare and fitness apps, the main role has been played by physician-patient communication, personalized exercise programs, customized diet charts etc. Also, the ease of access of these healthcare apps has made it inevitable for every health-conscious user to not download these apps. It is indeed a great business idea to launch a mobile app that helps people stay fit, be it a healthcare app or a fitness app.
People have become health conscious and this is reflected in the fact that there is an increase in the number of fitness and healthcare apps in App Store & Play Store. Adding this prevailing taste of fitness in our lives has proved to be a good decision. But, before you plan to launch your own healthcare app, you should be well versed with the laws of healthcare app industry:
- Choose the App carefully
When you choose to launch a healthcare app, you get three choices- native, hybrid and progressive web app. Let’s see what these choices mean:
1. Native apps- These are good for scaling, customization and delivering high performance. Since they have been created for certain mobile platforms, the cost of native apps is quite high due to this reason. But they offer great ROI.
2. Hybrid apps- These are built for multiple platforms, but are more affordable as compared to the native apps.
3. Progressive web apps- These are web apps that give native apps like the look and feel. These apps can’t be scaled up as much as the native apps do, but work seamlessly even in flaky networks. These are good to test the feasibility of your app and its acceptance in the market.
- Stay clear about your approach
Before getting your healthcare app built, you should be absolutely clear about what your app should do. Not all healthcare apps have similar features, so choose a niche which you think you can handle efficiently.
- Focus on the UI/UX
When it comes to lifestyle, gaming, and e-commerce marketplace apps, UI/UX is often given the utmost importance. Entrepreneurs too shall understand the requirement of UI/UX in healthcare apps. Whether is it to find the perfect fitness plan or to find the right doctor on the Medicare app, it should not take many taps on the screen for the user. If an app keeps a user hooked for a longer duration, then it is likely because of the smaller user journey on the app. An effective way to keep the user hooked with your app is gamification. This helps the user journey to become an interesting experience.
- Take the digital marketing seriously
The fear of missing out (FOMO) prevails almost always in the minds of lifestyle & e-commerce marketplace app users. Similarly, the healthcare app owners fear falling behind the competition. Still the pay attention to SEO, PPC, and few other digital marketing strategies but completely forget about the App Store Optimization (ASO). ASO plays a key role in maximizing your app’s visibility on the App Store and Play Store. Digital marketing agencies have a good experience in ASO and hence the app owners shall take help of them.
Conclusion
The above pointers will help you a lot in creating the most efficient healthcare app for your budget. In addition to this, one should always keep in mind the target audience, their demographics, their competitors and an app feature list. This will help the owner to create a base for his app.
