Why Your Restaurant Needs a Mobile App?
A business will perpetually be a business. Irrespective of the type of your business seldom will be the time when there won’t be any ups & downs in it. If you own a food venture & your cafe, pizzeria or the takeaway shop is having more ups than downs lately, then we think it is high time to start thinking of doing something new. How about having your very own mobile application?
If you don’t have one, then it is a wonderful idea to get a mobile application developed. A mobile application is an amazing tool to boost the sales, protect your business from sinking & enhancing the brand awareness of your business as well.
So today, we will consider some of the most compelling reasons why your business should have its own mobile application & what all perks you can avail form it!
THE NUMBERS BEHIND IT.
So the mobile industry is constantly growing & is penetrating all spheres of every kind of business, including the food sector as well. All the big food business giants such as Pizza Hut, Taco Bell, Starbucks every other one – have already recognized what mammoth impact a mobile application can have & how propitious it can be. They started early & the result is in front of us already!
When talking about the Starbucks – it receives 60% of its total orders via the digital channels & Taco Bell has about 10 million followers on Facebook. in fact, in the year 2016, out of $10.9 billion of Domino’s total sale, $5,6 billion came only from the digital channels.
Hence, it won’t be wrong to say that mobile phones have become the primary source of information. Instead of looking at computers, radios and other sources, people go for mobile devices nowadays. Reason? It is the most convenient source of information they have. Just being on the Google isn’t enough anymore. These days people are looking for the menu, the location of your restaurant & even the discounts + special offers you have floated online currently!
So here are the most powerful arguments that why your restaurant needs a mobile app.
IMPROVED IN-HOUSE SERVICES
Well, this is pretty undeniable that a mobile application is the best way to improve the in-house experience of your customers – in many ways. For a start, the mobile application gives them the ability to pay in advance via various digital payment options which reduces the pick-up time to a great extent. Then the ain’t have to wait in the drive-thru lanes.
Customers can also book a table in advance if your applications allow them to. Also, you can also entertain them by providing them with certain games which lets them get bonuses & discounts.
Related read:
Cost to build a zomato like app.
LOYALTY & REFERRAL PROGRAMS
One thing which you can be sure about in your food business is – loyalty & referral programs actually work. The Dunkin’ Donuts DD Perk loyalty program currently has about 6.6 million loyal customers. The most amazing thing is – this isn’t the largest food brand community in the world.
Some of the other benefits of giving your customers loyalty cards on the mobile application are:
- Ability to get bonuses from different digital channels
- Ease of use
- Ability to track loyalty program progress
- No need to carry numerous cards all the time
- Transparent program conditions
BETTER CUSTOMERS INTERACTIONS
Another indisputable fact is modern customers like to interact with businesses as it instantly gives them a sense of importance. This approach is pretty effective because customers feel reachable because of mobile apps. When that happens – they are ready to listen to whatever you’ll say to them. Moreover, the mobile application is very popular among the millennial’s. It allows them to do all the things they can on any website + many more things as well – such as customizing their food orders!
So, all the modern business want modern approaches – such as having a mobile application. People carry their phones with them all the time & they enjoy deriving information out of them. So we’d suggest you to not lose a chance to give your business the boost it deserves. This is the era of applications – use it to the fullest!
