Reasons Why You Should Create A Mobile Application For Your Online Store In 2019
E-commerce business is growing and expanding exponentially in the twenty-first century. The new era does not only bring in the new technology but it also new strategies and business techniques. Obviously, the marketing strategy that was used for online business 10 years back shall not prove to be efficient in the year 2019.
We need better ways and strategies for online business to flourish. If you have a website for your online store, it shall not be enough to stand in the market.
E-commerce app is a necessary extension for the online website for any business pursuing growth and better sales.
Consider an uber mobile website and an uber app. What will a customer prefer while booking a cab in a hurry? With no doubt, an uber app is preferable as it will easy and quick. And same goes for a food delivery app considering the added features easily available in the app. So if you are an online shopping store or online food store or in that case any online store looking for creating a market and increasing sales, a mobile app is a must for your business to flourish.
IT’S IMPORTANT TO UNDERSTAND THE REASONS WHY MOBILE APP IS SO NECESSARY TODAY
Here are the 5 reasons to get a mobile app for online store
1. Brand Loyalty
Brand loyalty must be the utmost priority for an online store in the initial stages. It basically defines the consumer behavior pattern with respect to a particular brand and it’s a dedication in buying the products from the same online retail store. It aims at bridging the gap between the customer needs and the service provider thus establishing a connection between the brand and its customers.
You might ask how does an app benefit the case? For example by offering various sign-up deals and exclusive discount offers for installing the app. Everyone has a smartphone in their pocket today and studies suggest more than 80% of the smartphone users are online shoppers. Mobile shoppers are encouraged to make an actual purchase by personalized and engaging experiences like receiving one-time offers.
2. Quality content
Slow websites are a big irritation for all customers. A customer closes a website if it doesn’t open with two to three seconds even if the customer has an intent to make an online purchase. In that scenario, a customer would rather prefer a faster mobile website or a brand that offers an online app for easy purchase of the required product.
With the use of a mobile app service provider can provide a better quality of the products in a user-friendly manner. In an app, various features can be added to improve customer service. 90% of the time spent on mobile phones is the time spent in engagement with the apps. Thus a better service can be provided more easily and quickly.
3. Marketing Strategies and Personalized touch
The use of a mobile app for an online store in 2019 is not only essential but beneficial as well. We all know how busy everyone is in their lives today, everyone looks for a comfortable and easily accessible product in all domains. A mobile app can prove to be a boon in that case. You can give a personalized touch to your app considering the requirements of the audience of your products and services. You can add your own features which would be easy for the user to read and use as well. For example, transactions can be made through any mode in an app and an app helps build a better trust connection between the consumer and the brand. An app allows you to add any innovative marketing strategy according to your own personal requirements and needs.
4. Customer needs
A mobile app takes care of every need of the customer and more. A customer is always excited to receive deals and offers from its favorite brands. The customer gets to choose from a wide range of products at a single time and allows him/her to compare the prices and choose the best option. Fetching a product on an app is easier and more comfortable for the user. Further benefits include time flexibility to buy and receive the products, no hustle of visiting stores, receive notifications for upcoming offers and save time.
5. Data Analytics
Use of mobile app allows you to easily manage the data input by the user. You can not only make the app user-friendly but also manage the user data for mutual benefits. Users can be categorized on the basis of gender, age and search preferences and accordingly send them discounts and notifications. It allows the business to grow and reach to the current audience for better sales.
Thus creating a mobile app shall be a fundamental step in building an E-commerce business in 2019 as it is rightly said business should be where it’s customers are.