While the on-demand laundry app industry may be in its full bloom and is bringing about great changes and easiness in the lives of people, it has its own share of challenges to deal with. While on one hand, it offers a plethora of opportunities and is a great source of employment for the unemployed, on the other, it has to face great hurdles to sustain and thrive in the industry. Before looking at the major on-demand laundry app industry challenges faced by the industry, let us understand what on-demand laundry apps actually are and how are they affecting the lives of people for the good.

What are on-demand laundry app and how are they beneficial?

On-demand laundry apps are a means to simplify the tedious and time-consuming job of laundry for the common man. It helps them save time and as a result, invest it in a more fruitful and productive piece of work. It helps people save time and energy and choose the laundry service provider of their choice and also the time of picking and dropping laundry from their homes. It simply eases out the work of the common man as well as of the laundry service provider as they have a platform where they can find their clients and no more have to travel to every nook and corner to find customers.

Challenges Faced By On-Demand Laundry App Industry

While it may be very pleasing to us seeing the benefits it offers but these apps also have to face their share of challenges. Let’s see what these are:

1. Establishment in the market:

One of the major challenges that the on-demand laundry apps face is their establishment in the market. The market/industry is dominated by Dhobis and dry cleaners and to overpower them or to even match up to them the apps have to build a sense among the customers which is a very difficult task to do. Overcoming this inertia of trust is the first basic step for thriving in the industry.

2. Lack of skilled labor

Since this industry has a lot of dependence on the laborers, lack of skilled labor is something that acts as a major hurdle to overcome. Not only is it difficult to find good and hardworking labor but also it is very difficult to reach their expectations of salary and benefits to retain them.

3. Customer expectations

Another and most important factor to build your name in the industry is meeting the expectations of the customers. And specifically for the laundry industry people can become very finicky with the cleanliness and properness of clothes and one needs to be very particular in this regard.

4. Very less margin

This industry has to deal with very low margins as a result making profits becomes a very difficult task. Most of the customers want laundry delivered at their doorstep but are not willing to pay an extra penny for it and as a result, the profit margin further decreases. Thriving in the industry can become a difficult task given the low amount of profit scope in this sector.

5. Retention of customers

Be it any business online or offline, retention of customers is something that takes a toll on the owner and same is the case with the on-demand laundry app industry. With the customers having access to various options online as well as offline retention of customers can become a challenging task.

Also, these apps have to face logistic challenges such as fake orders, locating the address of the customers, etc.

While the on-demand laundry app industry seems to be a good and a flowery picture offering a plethora of opportunities it also has the other side of it that is the challenges it has to face. Just like a coin has two sides the one demand laundry app industry also has its own positives as well as negatives.