A Guide to Mobile User Acquisition Strategies (That Work)
One thing which is universal among all the successful apps is – a strong user acquisition strategy is the key driving force behind all them. After all, having a strong user base also operates as the social proof that numerous potential users consider when downloading the application.
Today, at this moment in time, finding and retaining those users is getting harder & harder. Simply because the amount of competition is growing with every passing day. The developers out there are publishing more & more apps on both the iOS App Store & the Google Play Store every single day! So what do we infer from this?
This increase in competition suggests that if you really wish to stand out from the crowd of millions of mobile applications, you need to have the best in call user acquisition strategy possible. This is because even if you’ve put a lot of efforts to build an amazing application, your business will fail – if nobody recognises about it.
So, how do you do that? Especially when you’re aware of the fact that more than half of the smartphone users do not download any new application in a month.
Well, when we talk about the user acquisition for mobile applications, the only certain thing is – there is more than one way to hit the bullseye. So here, we’ve covered some of the most popular user-acquisition strategies, channels so that you can give your business the recognition it deserves.
Mobile User Acquisition Strategies
- App Store Optimization
According to Statista, more than 561 million apps are downloaded directly from the app store every single day. So basically, app stores, whether iOS or Android, are the latest shop windows for mobile applications. You have to make sure it looks good because unquestionably, it is the first thing the dormant users will judge your app on the basis of. The name, the icon, the right usage of keywords – every single thing comes into play.
- Have The Right Message
What is the message are you giving to your potential users? Why should they listen to it? In fact, should they even listen to it? This is the offset your user acquisition strategy. You need to have a strong message which should resonate among your target audience as well.
You should give your potential users the taste of your application before they actually use it. An immersive message works just fine for that.
- Optimize The Reach
Optimizing the reach refers to determining the market you want your application to be successful in. In other words, you decide the marketing you wish to target. Whether be it the American market to the Brazilian one – you have to pick the right market for our mobile application.
Once that’s done – the user acquisition becomes much easier – irrespective of the market size.
- Start With A Wide Range Of Channels For User Acquisition
It is really essential for your user acquisition strategy to be far & wide when you launch a mobile application. When you are promoting any mobile application on a much wider scale, you have a much higher chance of figuring out the strategy which works the best for your product. After some time, you can drop all the less result-yielding ones & focus on the ones which give you the highest results.
- Start With A Mailing List
For every business of any kind, email is the still recognised as one of the best marketing channels, especially for any online business. Email marketing has a number of advantages over any other form of marketing & the best thing is – it is completely free. With the help of email marketing – you can let your target audience know about any latest update or any other information you wish them to know.
- Leverage Social Media
Email Marketing is great, but Social Media is no less. In fact, it is a wonderful channel to exploit in your user acquisition strategy. One of the reasons which make Social Media a wonderful tool is an ability it proffers the users to share news & information with their friends & family. It’s cost effective, it has targeted reach & it is also a wonderful channel to share visuals & video related to your mobile application & game.
- Avoid Cost-Per-Install
We know you must be wondering this is so counter-intuitive. But trust us, there are some hard facts to back this point. Well, according to a survey in the year 2014, about 50% of the developers’ employee CPI as their go-to user acquisition strategy. The problem with CPI is – the users it brings along have extremely low Life Time Value. VentureBeat conducted a study which showed 1 out of 10 users gained via CPI had the Life Time Value of less than $10, and in some cases, it was $0.
There is a possibility that it may seem like the easy route, but it has the potential to burn a big hole in your pocket & waste your time.
So now you have a decent idea of what you’re doing & what are the options available – go out, get some users & coin all the money. Having an outstanding User Acquisition strategy is one of the crucial things which you can for your business – so choose the right one & make history. Kudos!