Mobile App Failure : Top 5 Reasons and How to Prevent it in 2019
While there has been an upsurge in the number of mobile apps, but do you know that a substantial number of apps have been reduced to dust even before they could leave a mark!
With the increased growth of technology in the field of mobile apps, it has become really difficult to beat your competitors and leave an impeccable impression in the minds of people. Why squander your efforts and time for a venture that will not as successful as you want it to be?
There are innumerable factors that may lead to failure of your app. Keeping in mind the idiom “Prevention is better than cure”, you must be cautious about these points so as to prevent your app from collapsing.
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LACK OF SOLID STRATEGY:
A well-planned strategy is the building foundation for an app to be successful. Lack of strategy is the basic factor that may lead to failure of your app despite the efforts you’ve put in during the development process. So, the most crucial step is to devise a planned strategy keeping in mind the possible scenarios so as to not end up with a low-quality app.
Solution: Devise a well-proof and concrete strategy while considering all-user case issues.
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MINDLESS SPENDING:
Not setting up a budget and spending without any second thoughts is what may push you more towards failure. Generally, companies are not equipped with the budgeting team. You may think of developing an app within a few dollars but the actual price may exceed a thousand dollars. So, it’s advisable to go in with the planned budget and develop your app accordingly.
Solution: Keep in mind your limitations and set up a budget before starting your development process!
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IGNORING SOME PLATFORMS:
From operating systems to devices, every platform has to be kept under consideration while developing an app. Ignoring some particular platforms before development may lead to undesired consequences. Every mobile platform demands different interface guidelines. So, all the interfaces and platforms must be considered to avoid frustration and inconvenience of users switching from one device to another.
Solution: Keep in mind all the devices and platforms while designing your app so as to avoid landing up in a situation you may not like!
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OVER COMPLICATED:
Burdening your app with innumerable features may also prove to be a shortcoming for your app. Trying to create an app with all features may sound like a good idea but it may lead to complications. So, keep your app simple and elegant at the same time may help you attract more customers.
Solution: Don’t suffocate your customers with complex designs, try to keep your app simple and attractive!
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POOR MARKETING:
One of the important contributors to a successful app is effective marketing. Developing a featured app is not the only influencing factor but what is more important is to be able to publicize your app to find potential users for your app. Dedicating a marketing team for publicity of your app is a one-stop solution for this problem.
Solution: Ensure your marketing strategies are good enough to leave an impression in the minds of people and enlighten them with the features of your app!
Make sure you give these points the attention they require so as to get the results you desire!