Importance of 5 Star Ratings and Reviews for your App
Brands and the app developers working for them are in a confused state these days. There are many popular applications that reach on the top positions of the charts. But this top slot is given to the applications only when they are being downloaded frequently by the users. This means that the company has to reach into the users’ favourites list, to reach maximum downloads.
If you are a smartphone user, you will find these apps almost everywhere. Do you know the reason why? The reason is that these apps are very helpful to the common user in whatever work they do. But you will not find any user to be discussing or praising about these apps on the app stores. This happens quite often.
Every brand expects good reviews and a large number of downloads for the application their developers have built. You should not open fire on them but should ask them subtly, about their experience of your app. You have the choice to add a dialogue box to your app so that the user can share his views as well as complaints if any. This will be a different experience for the user to be able to connect with your brand. You shall focus upon making your app a user-friendly experience with some sort of creativity added to it. Do not ask for a review right after you have seen the users downloaded the app. But wait at least for a week, to let them experience and become comfortable with your app.
If, after a week you find the users using your app, these things can be the result to it:
- They like your app as they haven’t uninstalled it yet.
- They will give a high rating to your app
- They won’t be annoyed of the rating prompt popping up on their screens and by now your app must have proven its worth to them.
Developers have to put a lot of efforts in developing an app, but still, a user will give most of his time looking for the best-rated apps on the store. But what does a 5-star rating for an app mean? Will that rating help your app to draw more downloads? Yes, it will… Any app that has a high rating and good reviews will definitely draw the users to download your app.
Let’s have a look at why a 5-star rating important for an app:
- The high rating of an app decides its placing in the app store
There is no strategy into it, but the reviews and ratings of users will always make the app to be placed at a top position on Google play store and iOS App store. According to a survey, 88% top 100 android apps are rated as 4 stars and 51% top 100 iOS apps have similar ratings. All these have a direct effect on the algorithms of the apps and thus if there are more ratings on the app it will show higher on the chart.
User-Search For Apps
Finding a new and cool application is not limited to finding them in the top charts on a mobile device. According to a survey conducted by Google, 40% of the 8475 smartphone users who are above the age of 18 years, are able to look for new apps by browsing them in the app stores.
Google also found that 25% of the mobile apps are discovered by the users through search engines because they look into their reviews before installing the apps.
Good Ratings Are Followed By Good Downloads
The need to create a mobile app is driven by the interactions with the brands. So, creating an app definitely contributes to the distribution of the brand. Ratings and reviews are interconnected and are directly proportional to the downloads of an app. According to Huffington post, applications with a 2-star rating are downloaded 50,000 times as compared to the 4-star rating apps that are installed about 270,000 times.
Reviews and ratings of an app are important for any business. Creating a mobile application is tough but one should never be too quick to get a response to it. A brand shall work hard and in the right manner to get the highest ratings and also be able to maintain the app in the future.