8 Features That Your Ecommerce Mobile App Must Have
With the explosion of e-Commerce, the need to develop mobile apps has been increasing. Users find it more easy to shop online through a mobile app as compared to a website. Most of the giant e-Commerce companies today focus on improving the user experience of their mobile apps in order to offer a strong technology infrastructure through these apps. Mobile consists of 59% of e-Commerce transactions worldwide and this is not enough, the figure seems to be increasing every year.
There are huge opportunities engaged here. The competition lies in standing out in this competition of mobile app development and still be able to engage your customers plus retain them longer. Below are some essential features that should be included in your e-Commerce mobile app to provide the best user experience and give your app a competitive edge:
- Keep The Registration Process Simple
Most of the consumers do not like to fill long and detailed forms that require too much information. Keep the registration process simple and easy to understand for the user, also keep the form short and put only the most important information in it. People do not prefer apps that ask to fill long forms.
- Add Multiple Payment Options
Always keep multiple payment options available for the users, at the time of checkout. This way the customers can choose from the options provided. It is important to keep the payment process safe and secure.
- Keep Simple Navigation
While building an e-Commerce mobile app one thing that you should keep in mind is the content and screen size. Since the screen of a mobile is small in size, you should keep in mind that your content should not look crammed up on the mobile screen. So it is essential to design an uncluttered and sophisticated layout. Your layout should display a smooth navigation to the user which presents your brand in the most influential way. A responsive design that fits into any screen size and resolution will offer a deeply engaging experience to the user.
- Focus On Analytics
Besides earning a superior user experience, the mobile app’s work is also to earn good revenue for the brand. Therefore, your app should have a feature of analytics. Analytics help you to understand the user behaviour and the buying pattern of your audience.
- Feedback From Users:
It is again an important feature to add the feedback form on your app in order to get the feedback from your app users. Be it through an email or through a link button, you should provide a feedback form to the customers to get their reviews and suggestions about your app. Users are always happy to see that a company is open to taking feedback and the customer’s input can help the brand to move to success.
- Push Notifications
Push notifications involve your customers again and again to the same app without any extra efforts taken. You can promote your fresh arrivals, or discount offers that are there in the cart through the push notifications. These notifications promote a quick reaction from the users. This feature can be used to pair up with the analytics in order to get the best sales in no time.
- Social Media Login
It is a great idea to use any social media sign-in technology like facebook, so that enables the user to sign in through their social media into the mobile application. Also, users shall be given another way to retrieve their user ID/ Password or remind them of the last social network they used while signing in to the app.
- Avoid too many click buttons
If you wish that your user shall register or sign up to your app, you should eliminate too many possible clicks from the design. Ask less information from the user. When there is a need of extra work to sign up, conversion rates fall sharply. This mistake is made by new designers many times. You only get a small zone to captivate them, if they get any bad experience they will not try again.
Designing and developing an amazing app takes a good amount of time and efforts. The list of key features that shall be included in your app to grab the user’s attention varies from industry to industry. But the above features make your app more effective and engaging & will make your app hugely competitive and scale good heights in the future.
