3 Ways on How to Create an Online Store For Your Business
Well, creating an E-Commerce business can be a remarkably daunting task. Things get even arduous when you are new in the territory. You have to take a number of decisions correlated to your business – some are big some are small. One of the toughest decisions associated with starting your online business is whether to start your business from scratch or to use a pre-established platform.
In order to make your work simpler, we are here to help you consider 3 of the highly used tools/platforms available – SaaS, marketplaces or the custom-built websites. You can pick the one which suits your business the most.
SaaS (Software as a service)
The SaaS e-commerce platforms provide people with a plethora of pre-hosted applications. This feature of the SaaS enables you to bypass the need to install multiple software & frees yours from all the hassle of performance & security issues. Today, Shopify is the largest & the well-grounded platform in the market. It is fancied by people who cherish & wish to manage their own store, without investing a lot on the website. Besides all the wondrous benefits of the Shopify, it also provides with some add-ons such as a plugin to improve the website.
The beauty of SaaS is – every organization can use it. Though, it is more suitable for the small & medium business as they have fewer requirements. Whereas, most of the large enterprises need very complex customizations which is infeasible with SaaS in most of the cases.
Marketplace
In the simplest of words, a marketplace is a type of website which works as the intermediary between both – buyers & sellers. Some of the highly popular examples of marketplaces are Amazon, Flipkart & Snapdeal.
The e-commerce marketplaces on the bases of their target audience & strategy are divided into two types – vertical & horizontal marketplaces.
Horizontal Marketplaces are the one which sells nearly everything to everyone & caters almost every industry. For sellers who sell various products in multiple categories, this is an excellent platform & for also for the buyers who wish to purchase products from multiple categories. Some of the most popular examples of Horizontal marketplace are eBay & Amazon, offering all the products of all the kinds.
On the other hand, Vertical Marketplace refers to the one which offers a definite segment of the products belonging to any one industry. This kind of marketplaces focuses on a specific type of consumer-group as well. You can choose either of the marketplace types, depending on the need & requirement of your business.
Website Built Form The Scratch
Well, building your website form the scratch should be your alternative when you do not want any help or any intermediary between your end customers & you. Choosing to build your own website can be a daunting decision for both SMBs & the large enterprises as well.
This is simply because both large business & the SMBs are scalable & they’ll grow over time. When you have a customizable website, you aren’t confined in any way & have to full control over both the brand & business. Opening a website will give you a number of opportunities right from the beginning & will let you avoid any sort of problems!
Choose the option according to the needs of your business & help you with building your e-commerce store a success.
